ECP03 - SEO - What is real?
In this episode, Andy Crestodina and Jeff Julian address some of the common misconceptions of SEO to help you understand what priority you need to have and what things you can put aside to rest easier.Here are some of the questions Andy and Jeff address: * If you didn’t do anything to drive better SEO, would Google index your site? * If your site has more than one way to reach your content, will there be a duplicate content penalty? * When you change your site, or Google changes their algorithm, do I have to make adjustments immediately? * How come we are not number one for this keyword? My CEO is confused and demanding results. * Do social media links help my SEO link count? * How should I promote my content to get more SEO benefits? * Can I sprinkle keywords all over my posts to get better results?--------------------------------------------------------------------------------------------------Also, in this episode, Megan Zander introduces us to Ramp and the way they changed their results by personalizing their email campaigns with data and rich media. This is part of her new segment called, Tactic of the Moment.Ramp T-Shirts is winning over hearts and minds with cold emails. For marketers that still use cold emails as a way to reach new prospective clients, we know that this is no small feat. This (now-exploding) startup t-shirt printer recently designed a personalized email campaign that would pull in a company’s information and logo to personalize their cold email experience. The campaign continues to perform well-above industry benchmarks, netting 10’s of thousands of dollars in revenue with a consistent open rate above 50% and a CTR above 25% in some segments.--------------------------------------------------------------------------------------------------That's right guys, don't hold back, it's Explicit Content, it's all fair game. Ask us anything, we aren't pulling any punches here, direct to the most impactful advice, including this topic, which I loved, right? Let's break it down and dispel the myths.Full Show: http://emktr.co/epc03
