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In this episode, Steve Fretzin and Michelle King discuss: The importance of media relations to your law practice.  What becomes newsworthy and the timeliness of your content creation.  Critical roles for attorneys to play in the media and in current events.  Spotting trends and understanding how you fit as a media expert.    Key Takeaways: Media coverage is a huge boon to SEO and your perceived authority.  Consistency is the key to all marketing and business development activities. Consume the media that you want to be featured in to get a sense of what they are looking for.  Journalists do keep track and pay attention to press releases if done in a timely manner.    "It's training your brain to think: How can I insert myself into this dialogue? In this topic? What's happening in the world? Why is this relevant to my clients? And what analysis and expertise can I add to the discussion?" —  Michelle King   Connect with Michelle King:   Website: https://www.rep-ink.com/ Resources: https://resources.rep-ink.com/lawyers-published Instagram: https://www.instagram.com/rep_ink_jax/   Blog: http://inksights.rep-ink.com/   LinkedIn: https://www.linkedin.com/company/reputation-ink/ a https://www.linkedin.com/in/michellecking/ Twitter: https://twitter.com/rep_ink a https://twitter.com/MichelleCKing Facebook: https://www.facebook.com/reputationink   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.