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In this episode, Steve Fretzin and Seth Price discuss: Challenges lawyers face in digital and online marketing.  Understanding your cost of money.  The changing world of SEO.  The get to know you phase of SEO before clients may full commit to you and your company.    Key Takeaways: High quality content and authoritative links have been, and continue to be, the one-two punch of online marketing and SEO.  Demonstrate yourself as a thought leader in a substantive area and you will gain notice.  Quality content is king.  Depending on where you are at in your business will change what your focus should be.    "Once you get to a certain number of page count, it's more important to get the highest quality content. When somebody says you want quality or quantity, my answer is generally both, but I would say is, you get to a point where pruning is important." —  Seth Price   Connect with Seth Price:   Website: blusharkdigital.com a pricebenowitz.com Text: 347-661-9999 LinkedIn: linkedin.com/in/sethprice   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.