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In this episode, Steve Fretzin and Jason Ciment discuss: Things lawyers struggle with in regards to marketing.  Why good, well-thought-out content is vitally important for your firm.  Elevating your content to the next level.  The three components to good content online.    Key Takeaways: Content creation is just as important now as it was 30 years ago, you have a better ability to distribute it.  You can repurpose good content in many ways - books, podcasts, articles, etc. It positions you as an authority, it gives you the ability to speak to referral partners.  Education is the cornerstone of growth for a service-oriented business. Images will carry your reader through the text, which also improves sharability.    "Content is legitimately the biggest investment and most important investment an attorney can make short of personal relationships and professional relationships." —  Jason Ciment   Connect with Jason Ciment:   Website: GetVisible.com a JasonCiment.com LinkedIn: linkedin.com/company/get-visible a linkedin.com/in/jasonciment Twitter: twitter.com/GetVisibleMktg a twitter.com/jasonciment Facebook: facebook.com/GetVisibleMarketing Book: I Need More Clients: Digital Marketing Strategies That Grow Your Business: amazon.com/Need-More-Clients-Marketing-Strategies/dp/1537108352   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.