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In this episode, Steve Fretzin and Ken Hardison discuss: Being willing to innovate and try new things in marketing.  Creativity and innovation in business growth.  The power in masterminds with fresh ideas and perspectives.  Keeping in front of your already existing clientele.    Key Takeaways: It is all about perception and how you are viewed.  There is enough business out there for everyone, but you need to get out there and take action, not just wait for it to come to you.  You can learn by trial and error, or you can learn from other’s trials and errors.  You don’t have to make big, grand gestures to your clients, but do make them meaningful to remain connected.    "When you get a referral, take the time to write a handwritten thank you note." —  Ken Hardison   Connect with Ken Hardison:   Website: pilmma.org Book: amazon.com/Under-Promise-Over-Deliver-Preeminent/dp/1599324989 Show: pilmma.org/grow-your-law-firm-podcast YouTube: youtube.com/channel/UCckDYWg4ozuImSn5-ab5hAQ Instagram: instagram.com/pilmma Twitter: twitter.com/PILMMAorg Facebook: facebook.com/PILMMA LinkedIn: linkedin.com/company/pilmma a linkedin.com/in/kenhardison   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.