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In this episode, Steve Fretzin and Ken Levinson discuss: Building trust-based, meaningful relationships in networking.  From choosing a specialty to really niching down in your ultra-specific specialty.  Looking at the numbers of your marketing, not just marketing haphazardly.  Speaking as marketing to your niche.    Key Takeaways: You can’t be all things to everyone. Know what you’re good at, know what you’ve had success in doing, and focus on that.  You will gain more cases by marketing to your strengths than to try and take all cases.  Spend time developing relationships with other lawyers and marketing rather than taking cases outside of your focus area.  Try and test different things - if it goes well, keep doing it. If it doesn’t, abandon it and abandon it quickly.    "Don't worry about losing a case. Think about all the other cases you'll get by marketing to your strengths." —  Ken Levinson   Connect with Ken Levinson:   Website: LevinsonStefani.com Email: Ken@LevinsonStefani.com LinkedIn: linkedin.com/in/kenlevinsonatty   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.