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In this episode, Steve Fretzin and Christopher Melcher discuss: The most important things lawyers need to know about marketing. What holds lawyers back from marketing. Learning through speaking at seminars.  Understanding your niche and your call to action.    Key Takeaways: While many lawyers may believe they are beyond marketing and above it, for growth and scalability, marketing is necessary to grow your business.  Market to other lawyers - that is who is going to send you work. Learn how to speak in front of a group, learn how to be memorable or entertaining.  Ask for the reviews. People are looking for social evidence to understand someone’s value.    "If you want to grow and go beyond [a small solo practice], and make a lot more money, you need to bring in more clients. The only way you're going to do that is with a marketing strategy that makes sense and that you apply." —  Christopher Melcher    Connect with Christopher Melcher:   Website: WalzerMelcher.com LinkedIn: linkedin.com/in/ccmelcher   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.