Gyi Tsakalakis: Defining Success in Marketing and Social Media
In this episode, Steve Fretzin and Gyi Tsakalakis discuss: Defining your success metrics in advance of a marketing campaign. Having a business objective for your marketing plan. Social media strategies for lawyers and law firms. What lawyers should be focusing on with their marketing. Key Takeaways: Ask a lot of questions - your best weapon is an education in what you’re talking about. Set clear expectations of what the partnership looks like from the beginning when working with any marketing or website expert. The key to social media is engagement. Having content is great, but engaging with others on their posts is a great way to make connections. Social media is like a networking event - you have to nurture the connections in order to get value out of the platforms. "I really would focus on trying to stand out and delivering value over the next couple of years, because those are the people that are going to win the day in the future, no matter what the conditions in the landscape are." — Gyi Tsakalakis Connect with Gyi Tsakalakis: Website: GyiTsakalakis.com a AttorneySync.com Email: Gyi@AttorneySync.com Show: legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/ LinkedIn: linkedin.com/in/gyitsakalakis Twitter: twitter.com/gyitsakalakis Facebook: facebook.com/gyitsakalakis Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
