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In this episode, Steve Fretzin and Gary Johnson discuss: Building networking and marketing strategies based on your strengths and your target market, not just what everyone else is doing.  Tangible tactics to marketing your business.  Writing a strategic business development plan and tweaking it as needed.  Making connections and networking with TALENT.  Getting the most out of networking on Zoom and taking advantage of the technology we all have.   Key Takeaways: A plan is great, but without action isn’t worth anything more than the paper and ink. Don’t be afraid to make mistakes.  LinkedIn is a great platform to build new connections is a place where I find a lot of people are really messing things up because they're soliciting business from people they don't even have relationships with yet Set a goal - it gets the mind completely focused on that.  Stories are very powerful ways of people remembering you, remembering what do you do, and, more importantly, how you helped that person out.   "Look at LinkedIn like you're at a networking event where you're shaking somebody's hand. It's the same thing." —  Gary Johnson   Connect with Gary Johnson:   Website: j2marketingconsultants.com LinkedIn: linkedin.com/in/j2marketingconsultants Twitter: twitter.com/j2consultants   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.