Russell Knight: Building Your Brand with Content Creation
In this episode, Steve Fretzin and Russell Knight discuss: Getting clients from the strange questions you answer on your website. How regular contact can impact how you’re found online. SEO and content creation. Three things any lawyer should be focusing on now to build business. Key Takeaways: When you write articles, be specific about what you write about, not a broad, general question, you will drive clients to you from their searches. A website is like a car, you can tell what year it is from just by glancing at it. Keep doing what you’re doing - double down on what is working for you. Invest in your website - consider going through a private individual rather than an agency and you may get a different artistic perspective. "If you're doing research, you should be taking notes. If you're taking notes, you might as well turn it into an article." — Russell Knight Connect with Russell Knight: Twitter: @RDKLegal Facebook: Law Office of Russell D. Knight Website: RDKLegal.com a DivorceAttorneyNaplesFL.com LinkedIn: Russell Knight Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
