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In this episode, Steve Fretzin discusses: Developing a tactical, actionable marketing/prospecting plan. The 3 P’s Methodology. Narrowing your strategy focus to best achieve your objectives. The power of deadlines and following through on those deadlines.   Key Takeaways: Improve your process along the way with feedback to improve your performance. Write down your objective, think about your strategies, and consider the low hanging fruit. Lay out tactics once you decide on your strategies to actually understand how you are spending your time. If you fail to plan, you plan to fail.   "There is a process for everything related to business development from how you run a meeting with a friend to get an introduction, how you meet with a prospective client and walk them through a buying decision, how you drive client loyalty, so that your clients never leave. There's processes that I've developed for everything." —  Steve Fretzin   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.