Talk Triggers (with Jay Baer)

When you think of the restaurant The Cheesecake Factory, what's the first thing that comes to mind? Probably the menu, right? Or how about Doubletree Hotels? The chocolate chip cookie? These are examples of what http://convinceandconvert.com/ (Jay Baer)calls "Talk Triggers", and they are essential in creating effective word of mouth marketing about your product or service. Whether you are a solopreneur, a freelancer, or run a large company or department, understanding how word of mouth marketing is critical if you want to spread your ideas.  On this episode, Jay talks with Todd Henry about his new book Talk Triggers, and how to build mechanisms into your product and service to make them spread like wildfire.  Additional Resources:  Here's Jay's https://www.accidentalcreative.com/podcasts/ac/podcast-jay-baer-teaches-us-to-hug-our-haters/ ( previous appearance)on the podcast about how to embrace criticism and "hug your haters". You can get all of the supplemental materials (discussion guide, etc.) for Jay's book https://www.talktriggers.com/resources (here).  Looking to center in on your own talk triggers? Maybe you should begin by identifying your https://www.accidentalcreative.com/podcasts/ac/ac-podcast-your-productive-passion/ ( productive passion). Mentioned in this episode: Daily Creative Is Available Now Daily Creative is a daily reader that helps you be more effective as a creative pro. It's available now wherever books are sold or at DailyCreative.net.

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