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This episode is all about marketing automation and operations. So we talked to the best of the best: Darrell Alfonso, who runs the show at Amazon Web Services (AWS). Show Notes: 1:10 - Darrell shares what marketing looks like in his role at Amazon Web Services (AWS). 3:52 - Honing a skill set in marketing automation. 9:50 - How marketing operations is different across businesses. 15:42 - Automation tools at AWS and other large companies, and how smaller companies can get the most out of their marketing automation and CRM platforms. 19:32 - You don’t need the newest tools and tech to personalize your messaging. 24:04 - One thing you need for segmentation and personalization. 25:56 - When one thing is broken in your system, how can you respond?  30:31 - Creating content on LinkedIn.  39:38 - Darrell’s advice for staying sharp and growing your marketing skills.  Links: Amazon Web Services (1:20) Marketo (2:25) HubSpot (8:25) Pardot (8:27) Asana (15:58) Zapier (16:00) Airtable (16:05) Darrell’s Linkedin (30:31) Connect with Darrell Alfonso: https://www.linkedin.com/in/darrellalfonso https://twitter.com/DemandDarrell Growth Machine a Amanda Natividad: https://growthmachine.com/ https://www.growthmachine.com/contact https://twitter.com/growthmachine__ https://twitter.com/amandanat