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It all started in a pub. Last summer, Christina Pashialis organized a casual meetup for UK-based content marketers. She mobilized the group on Twitter and LinkedIn, and as followup, she set up a Slack community for everyone to stay in touch. That group evolved into the ContentUK community, which Christina now manages full time. Today, she talks with us about community engagement and retention, and how content and community can and should feed into each other to create a virtuous cycle. Show Notes: 0:50 - The understated advantages to webinars over podcasts. 3:56 - How can content support community building? 9:21 - Being specific with your niche. 10:10 - Do things that don’t scale: community engagement, retention, and growth. 14:12 - How to track success and engagement metrics in your community. 17:32 - Monetizing your community. 19:55 - Rules and guidelines within the community. 24:06 - Advice on content distribution. 30:29 - The value you get from free and paid communities. Connect with Christina Pashialis: https://twitter.com/christina_p https://www.christina-pashialis.com/ https://www.contentuk.co/ Growth Machine a Amanda Natividad: https://growthmachine.com/ https://www.growthmachine.com/contact https://twitter.com/growthmachine__ https://twitter.com/amandanat Full show notes on the Growth Machine Marketing Podcast page (https://www.growthmachine.com/podcast).