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Steph Smith doesn’t want you to read her book from beginning to end. And if there’s a chapter that doesn’t apply to you? Skip it. In her new ebook, “Standing Out in 2020: Doing Content Right,” Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and distills them into actionable advice.  Aside from her book, we discussed: The myth about successful content creators Figuring out your true differentiator  How to reframe your view of SEO Show Notes:  0:48 - How Steph is ensuring readers get value from their purchase. 5:45 - "Doing Content Right" live sessions. 9:08 - Strategies for distribution and launching an ebook. 14:25 - The importance of building an audience. 17:55 - Steph describes her sense of clarity during the writing process. 22:01 - Your niche = what you’re knowledgeable in + where you can provide value  26:17 - How to find your differentiator (and what The Hustle’s differentiator is). 30:48 - Steph shares the story behind her most shared article, How To Be Great. 36:55 - Comparing yourself to others (hint: don’t do it!) 41:22 - Acknowledging jealousy and turning it into positive action.  45:37 - Reframe your view of SEO to improve your content creation. 52:43 - Most people aren’t focused enough on content distribution. Grab a copy of Doing Content Right by Steph Smith using the code “growthmachine” to get 25% off.  Links: Doing Content Right (0:48) (Use code growthmachine to save 25%) Writing is Thinking: Learning to Write with Confidence (18:10) NerdWallet (21:12) Harry Dry (21:17) David Perell (21:18) The Hustle - Costco feature (25:35) Sunday Stories (25:50) The Hustle (25:58) Chartr.co (27:32) Stratechery (28:50) How To Be Great by Steph Smith (30:08) I sell onions on the Internet (48:59) Find us on Twitter: Steph: @stephsmithio Amanda: @amandanat Growth Machine: @growthmachine__