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What IS engineering branding? What are the most effective things you can do to immediately improve your engineering brand & attract top talent? This special feature from the ELC Hiring Summit covers all things engineering branding & attracting top talent with Cosmin Nicolaescu (CTO @ Brex) Kris Rasmussen (VPE @ Figma) Brad Henrickson (Leadership Coach / former CTO @ Scoop Technologies) & Sam Wholley (Partner @ Lightspeed Venture Partners).

SHOWNOTES

• What are the most important things you can do to attract top talent? (1:52)
• How have you changed how you attract top talent post-pandemic? (4:44)
• Tactical tips to overcome the gap between virtual and onsite employee experiences (8:00)
• What IS engineering branding? (9:10)
• Easy, immediate actions to improve your engineering brand (15:18)
• How do you retain & engage engineers in the company long term? (20:09)
• Controversial, but effective approaches to branding & attracting talent (23:33)

SPONSORS

Jellyfish - Jellyfish helps you align engineering work with business priorities and enables you to make better strategic decisions. Learn more at Jellyfish.co/elc

Bugsnag - Bugsnag monitors application stability so you can make data-driven decisions on whether you should be building new features, or fixing bugs. Check out their 2nd Annual Application Stability Index report at https://www.bugsnag.com/

Special thanks to our exclusive accessibility partner Mesmer! Mesmer's AI-bots automate mobile app accessibility testing to ensure your app is always accessible to everybody. To jump-start, your accessibility and inclusion initiative, visit mesmerhq.com/ELC