Purpose-Driven Brands ROCK!!

Too many products and services these days are so much alike that the only difference is in the kind of marketing that the company does. This is because they are forgetting their true reason for being. In this episode, Gerry Foster reminds you to ask yourself again what is it that’s going to motivate people to buy your brand and help form real loyal connections? As he shares examples of various brands that have used their uniqueness to propel to the top of the chain, he also emphasizes the importance of a vision and mission and how it can guide you in your branding.

Love the show? Subscribe, rate, review, and share!