The Secrets To Branding Your Product with Tracy Hazzard

There are many layers to a brand. One of the important layers is making sure that the product is designed and packaged the right way so that you can stand out, get noticed, and attract the types of customers you’re looking for. In this episode, branding expert Tracy Hazzard shares the secret to creating and designing products. With over 25 years of innovation experience, Tracy has ghost designed 250-plus products and 37 patents that have brought $2 billion worth of retail sales to small and large design leading brands. Branding your product is all about getting the customer to see your product. Today, Tracy dives into the importance of market and brand focus, as well as understanding who you are at the core and who your target customer is.

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