Welcome To The Big Brand Formula Podcast

Success in business is not simply a function of how good you are or how great your product is or how terrific your services are. It’s more about your ability to effectively seize control over how people perceive you. This is the power of a big brand. Welcome to the Big Brand Formula podcast with Gerry Foster. Also known as the Branding Evangelist, Gerry believes that the road to wild success in any small business starts with replicating some of the big brand principles, methods, approaches, and strategies that are used by branding giants. Join Gerry as he gets into what it means to really big brand what you have.

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