Why They Buy: Cracking The Personality Code With Cheri Tree

We can have all the strategies and techniques in our toolbelt to become a great salesperson. Yet, at the end of the day, it helps to be reminded that the final decision still lies in your prospects. Sometimes, the question is not ‘how to sell’ but ‘why they buy.’ In this episode, Steve Farber sits down with Cheri Tree, the founder and chairman of Codebreaker Technologies, LLC, to answer this very important question. As the creator of the revolutionary B.A.N.K. methodology and Codebreaker’s Personality Coding Technology, Cheri has been helping business owners close more sales in less time. She shares how she does it by cracking the personality code and guides us to understand our buyers and make a positive impact on the world. For Cheri, sales is not a numbers game but a people game. Tune into this unique conversation about why love in sales is just damn good business.

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