lystn

Split testing is its own career. There's a major science to it and I am NOT a pro at split testing. But there are a few general rules I do follow when I split test... Split testing is one of the most popular concepts in marketing, but not a lot of people do it. Or they don’t do it right. Today I want to talk about some very basic principles that I always follow. These rules ensure that I get what I want when split testing, and what I want is a higher average cart value… Press play now if that’s what you want too! Key takeaways: Don’t split test a million things at once (01:57) Russell’s the thousand-thousand rule (06:37) Where does the funnel actually start? (07:35) The most important thing is… (10:24) The name of the game is SIMPLICITY (12:48) Additional Resources: Take the One Funnel Away Challenge Get your free two-week ClickFunnels trial Get Russell Brunson’s book Traffic Secrets Subscribe for more awesome stories!  And remember - you’re always just One Funnel Away!