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Welcome back to One Funnel Away: Stories! Today I have an amazing guest, Allie Bloyd, who is a marketing expert focusing on local businesses. In this interview, Allie explains everything, from paid ads to how to actually turn leads into conversions. Allie has her own marketing agency and a podcast dedicated to local business growth. In over ten years of experience, Allie has become one of the top marketing experts in the industry.  I’m super excited for her to share some of her insights today! Allie will tell us about her background and her understanding of good marketing practices. We also get deep into the subject of paid ads, and what it means to understand a business model and act accordingly as a marketer.  While working with different local businesses, Allie understood that for marketers to become really valuable and successful today, they should also act as consultants to business owners.  What does that mean in practical terms? Tune in and find out! Key takeaways: Allie’s priority: helping businesses understand what they’re selling (01:32) What does it take to become an expert in paid Facebook ads (03:19) Organic marketing may take too long, but great content is always king (06:38) The number one problem all local business and marketers stumble upon (08:36) The first steps a company should take to boost sales through marketing (11:13) Marketers need to understand their client’s business model (16:12) Confidence to sell grows as you learn and create win-win situations (21:18)  Additional Resources: Take the One Funnel Away Challenge Go visit Allie Bloyd Media Home to learn more about Allie Step up your game and get Russel Brunson’s free book Expert Secrets Subscribe for more awesome stories!  And remember - you’re always just One Funnel Away!