Campaigns vs. Funnels
Welcome back to another episode of One Funnel Away: Stories! Today, we're talking about the difference between a campaign and a funnel. Many people assume that a strong launch simply consists of a well-formatted funnel. While a great funnel is important it is not the only thing you need. A funnel is a sales process. I'm going to tell you a story of one of the greatest marketers ever to exist and what we can learn from his old school technique. The whole purpose of this episode is to understand that there is a drastic difference between having a funnel that's done and a funnel that's done that also makes money. Stay tuned! Key Takeaways: Discussing a great marketer (1:09) What we can learn from old school marketers (5:20) Campaigns and funnels are not the same (6:32) The biggest difference between those who make a lot of cash and those who don’t (7:17) Purpose of this episode (8:20) Additional Resources: Take the One Funnel Away Challenge Subscribe for more awesome stories! And remember - you’re always just One Funnel Away!
