How To Launch
It’s all about building pressure. Today I’m talking about how we launched the One Funnel Away Challenge. But before we cover that I should mention my first launch and why at first I was so embarrassed by it. One of the biggest mistakes I hear from people is their rush to push a launch. They get so excited about their product that they’re ready to do everything right now. I fell in this trap too. And my advice is that it’s the quickest way to stay broke. So what do you do instead? You wait, and you build pressure. A successful launch is all about building buzz and momentum. In this episode of One Funnel Away: Stories, I’m sharing what I learned from my first failed launch and how we went on to launch the OFA challenge successfully. Key Takeaways: My first launch (1:25) Why funnels even work (3:19) The mechanics of a pressure launch (6:24) The biggest mistake I see people make (7:40) How we launched the OFA Challenge (8:48) Stair stepping is the way to succeed (12:30) The question to ask yourself (13:50) Additional Resources: Take the One Funnel Away Challenge Check out Traffic Secrets by Russell Brunson here And remember - you’re always just One Funnel Away!
