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Welcome to the very first episode of One Funnel Away Stories! My name is Steve Larsen and I’m a marketing coach/ master offer crafter. For the last couple of years, I’ve been a part of the One Funnel Away Challenge - a place where people learn how to make funnels that work. How to grow your own company without taking on debt or giving away ownership? During my time with One Funnel Away, I’ve encountered thousands of people who have successfully made their transition from failure to freedom. And this podcast is where I’ll be sharing their incredible stories. We are taking off and we’re bringing out the big guns! Today I’m joined by my mentor and one of my dearest friends. The one and only - Russel Brunson.  Russel is the founder of ClickFunells and the creator of the “One Funnel Away” Challenge, so there’s absolutely no better way to start our podcast. In this episode, Russel shares his journey from selling potato gun DVDs to becoming one of the greatest entrepreneurial thought leaders of his generation.   Key Takeaways: How Russel got into the game (2:49) His very first contact with sales and funnels (4:31) A brief overview of his many, many attempts (7:26) The key thing that kept him going until he finally reached success (11:32) How he managed to cultivate perfect belief in himself (13:53) Where did the idea of “One Funnel Away” come from? (15:47) One of the core principles you need to know to make effective funnels (23:37)   Additional Resources: Take the One Funnel Away Challenge -- Subscribe for more awesome stories here!  And remember - you’re always just One Funnel Away!   ---- Step #1:  Get Russell Brunson's Free Books Dot Com Secrets  |  Expert Secrets  |   Traffic Secrets   Step #2: Want More 'One Funnel Away' Training? Free 30 Days Summit  |  One Funnel Away Challenge   Step #3: By The Way, I'm A HUGE 'Funnel Freak' If You Want A 2 Week Trial To ClickFunnels, Go Here g ILoveClickFunnels.com