Creating a Virtual Consultation Offering for Your Spa - Marketing Your Spa During COVID-19 Series
This is Episode Two of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.
When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀
Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area.
In this second installment of this mini training series, you’ll learn:
- How to position your virtual consultations for retail sales and new client acquisition
- Looking through the lens of immediate win versus long-term reward with offering virtual consultations
- The steps for how to get started with offering virtual consults
- How to market your virtual consultation offerings and use them to expand your marketshare
Resources mentioned in this episode:
- Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing
- Create a Zoom or Skype account
- Scheduling Tools - Calendly and Acuity (owned by Squarespace and included in Squarespace plans)
- Email Service Providers - ConvertKit (affiliate link), Mailchimp, Flodesk, and ActiveCampaign
Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co.
