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Sumit grew up in a town full of small business owners. His family’s nudge towards STEM education was considered the unconventional path. While working as an equity analyst, Sumit discovered a unique problem in the fintech space - Indians have very high physical asset ownership, yet asset-backed lending makes only a minority of total borrowing. In 2015, he started Rupeek to fulfill this unprecedented demand. He believes Understanding customers is an ongoing process and one should keep running experiments to learn. Today, Rupeek serves over 1 lakh happy users across 25+ cities. Join us to learn how Sumit got to know his customers and built Rupeek. More info on: ajuniorvc.com/podcast