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It’s perhaps one of the worst kinds of mistakes you can make as a digital marketer. Believing you had more results than you actually did. And Facebook today admitting that last week, they did that to ALL of us — double-counting many of the most important metrics we rely on.

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SOURCES:

https://marketingland.com/how-using-neuroscience-can-help-capture-customer-sentiment-and-predict-future-behavior-279918

https://www.marketingdive.com/news/global-ad-marketplace-to-drop-7-this-year-rebound-next-year-magna-says/579778/

https://wersm.com/you-can-now-upload-custom-backgrounds-to-your-microsoft-teams-video-calls/

https://www.facebook.com/business/news/good-questions-real-answers-how-does-facebook-use-machine-learning-to-deliver-ads/#