167: Why Marketers LOVE Programmatic Ads

Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey finds programmatic advertising usage is rising... And, why you shouldn’t ignore the role co-citation and co-occurrence play in SEO.

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SOURCES:

https://www.socialmediatoday.com/news/instagram-tests-new-format-for-recommended-content-listings-below-the-all/579256/

https://marketingland.com/how-a-cdp-can-help-reduce-ad-spend-drive-revenue-and-build-trust-with-customers-279775

https://www.marketingdive.com/news/66-of-marketers-expect-to-increase-programmatic-ad-spending-survey-finds/579191/

https://www.searchenginejournal.com/co-citation-co-occurrence-how-important-are-they-for-seo-today/370620/?ver=370620X2

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