126: Is Google’s Secret Algorithm About to be Revealed?

  • Will a court case expose Google’s highly confidential search algorithm?
  • We have a new marketing platform - and already, millions of eyes are on it it
  • Why Campaign Seasonality Adjustment should NOT be used during a pandemic
  • What is Tiered Influencer Marketing? And how is a rideshare company using it.

This episode is sponsored by the Personal Revolution Podcast. Download the Himalaya app in your app store, then use promo code REVOLUTION to get your first month free.

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TOD’S SOCIAL MEDIA:

SOURCES:

  1. https://www.searchenginejournal.com/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo/359536/
  2. https://www.marketingdive.com/news/brands-build-community-online-quarantine/575340/
  3. https://www.socialmediatoday.com/news/digital-data-tracking-and-privacy-the-future-implications-of-covid-19/575480/
  4. https://www.socialmediatoday.com/news/using-influencer-marketing-for-positive-change-a-conversation-with-lyft/575335/
  5. https://searchengineland.com/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations-332277
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