105: Jen, Stop Pouring My Beer Down the Sink!

  • How to get 5 billion views on TikTok
  • The one platform we thought was immune from Stories is no longer immune
  • How do you market your product when it’s the same name of a global virus
  • And YouTube considers opening up advertising on specific channels

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TOD’S SOCIAL MEDIA:

SOURCES:

  1. https://marketingland.com/facebook-blocks-mobile-app-advertisers-from-using-device-level-data-276555
  2. https://www.mediapost.com/publications/article/347685/little-caesars-super-bowl-messaging-garners-49b-t.html
  3. https://www.conviva.com/research/conviva-tiktok-guide/
  4. https://www.socialmediatoday.com/news/toy-makers-are-now-working-with-popular-youtubers-a-sign-of-the-times/573062/
  5. https://status.fb.com/ads/
  6. https://twitter.com/mrslother/status/1232940403852111873?s=20
  7. https://www.theverge.com/2020/2/27/21156289/youtube-ads-creators-demonetization-brands-adpocalypse-alternative-monetization-sponsorship
  8. https://www.adweek.com/digital/linkedin-begins-internal-testing-of-its-version-of-the-stories-format/
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