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• Google’s core update yesterday brought high volatility
• A new tool will reveal how changing your bid strategy would affect your campaigns
• Instagram completely missed the ball on DMs
• And what do CONSUMERS think about hiding Likes on social media?

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SOURCES:

1. https://www.seroundtable.com/google-january-2020-core-update-28832.html
2. https://www.marketingdive.com/news/alaska-airlines-ties-airfare-discounts-to-northern-lights/570365/
3. https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/#close
4. https://techcrunch.com/2020/01/14/instagram-web-messaging/
5. https://wersm.com/google-ads-bid-simulator-target-roas-bid-strategy/
6. https://marketingland.com/brightcove-launches-all-in-one-video-campaign-app-274276
7. https://www.marketingprofs.com/charts/2020/42270/do-consumers-think-instagram-should-hide-likes