Broad or Lookalike: Which is Better?
- Facebook is suing advertisers over deceptive practices
- A nice addition for those of you who are face-deep in Search Console every day
- Better check your Instagram to make sure their latest change doesn’t cut your DMs off
- And the journey so far to put one ad — just one — on this very podcast.
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Sources:
- https://marketingland.com/quora-testing-lead-gen-forms-for-advertisers-272266
- https://www.seroundtable.com/google-my-business-reviews-rated-highly-for-tags-28637.html
- https://www.seroundtable.com/google-search-console-updates-messaging-interface-28634.html
- https://www.socialmediatoday.com/news/instagram-adds-age-checks-for-new-accounts-new-options-to-restrict-messagi/568469/
- https://adespresso.com/blog/broad-audiences-vs-lookalikes-which-work-best-for-facebook-advertising-1000-experiment/
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