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Chelsea has had a really clear vision for BOXFOX's branding since day 1. She knows how much aspects of the business like product photos and the unboxing experience matter, so she's laser-focused on making every single experience align with their vibe. She shares: What their outreach looked like ahead of launch.  How they manage email with so many different personas. The biggest game-changer for increasing AOV. Show Notes a Links: [0:56] How did BOXFOX start? [8:03] What does marketing at BOXFOX look like? [9:55] What their email strategy looks like. [13:45] Marketing channels they want to dig into further. [16:52] How COVID has affected their business. [23:41] How they take their product photos. [27:17] When they started really focusing on AOV and retention. Chelsea Moore on Twitter Contact Chelsea BOXFOX Dave Gerhardt on Twitter The Ecommerce Marketing Show Home