Facebook Shops Launch, Recess Ran Out Of Puzzles, And The DTC Brands Getting Into TV (Ecomm Noms #4)
Show Notes a Links [1:07] What the Shopify x Facebook partnership actually means for consumers. [3:09] The only way to pronounce GIF. [7:29] Highlights from Shopify Reunite. [9:51] Recess’ newest drop(s). [12:22] The DTC brands coming to a TV near you. [16:24] What the buyer journey actually looks like. Kristen LaFrance on Twitter Kristen's newsletter Facebook and Instagram roll out Shops, turning business profiles into storefronts Shopify unveils Balance debit card, opens AI-powered fulfillment network to merchants From CBD Soda To Street Style, Recess Releases ‘Realitywear’ With Three Fresh Flavors ‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital As big advertisers go off air, Lively leads the DTC brands testing TV at cut-price rates