Italic’s New Membership Program And PepsiCo’s Two New DTC Brands (Ecomm Nomms #3)
Show Notes a Links: [1:24] What is Italic Black? [2:51] What Italic’s Founder a CEO has to say about the membership. [5:58] What changed Kristen’s mind about Italic Black. [8:34] What the DTC community has to say about it. [16:33] Snacks and Pantry Shop. [20:24] What the experience is like on the sites. Kristen LaFrance on Twitter Kristen's newsletter Italic Black Introducing Italic Black What the DTC Twitter community has to say about the membership This VC-funded anti-brand already has a 100K-person wait list PantryShop.com Snacks.com PepsiCo’s Move Into DTC Pepsi and Frito-Lay want you to buy all these snacks online with their new DTC websites PepsiCo’s Move Into DTC Is Both Sales Tactic and Consumer Research
