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Your welcome emails are your chance to introduce your business and products to people who want to hear from you. And investing in an email that connects with new customers could be your secret to turning first time buyers into repeat customers who spend more and stay longer. Val shares: What the sender name of your emails *has* to include. The right way to use bold text. The power of having a person connected to your brand. Why you should use welcome emails to tell your founding story. Show Notes a Links: [2:54] What a good welcome email looks like. [5:20] Brands getting email right. [9:25] Email #1 feedback. [28:07] Why we need to stop including social links in emails. [29:28] Email #2 feedback. [34:18] the problem with having your emails all one image. [38:45] Email #3 feedback. [46:02] Email #4 feedback. [50:04] The most powerful way to word your CTAs. [51:05] Email #5 feedback. Val Geisler on Twitter Val’s site Dave Gerhardt on Twitter The Ecommerce Marketing Show Home