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Ryan's most-recent company is superbar brand, Rewind. He built it to solve his own health problems, so he has a real connection with the product. Which is part of the reason his emails feel so authentic. But everyone has a story to share. Most brands just don't usually tap into them outside of their 'About' page. So he shares: The shift you have to make to get better at copywriting. The power of getting personal with your messaging Why you need to think of yourself as a superhero when you’re writing emails. How to double your email revenue. Show Notes a Links: [3:59] What makes a good email? [6:05] Email #1 feedback. [8:01] Why you need to be careful about the number of CTAs in your emails. [11:07] Why you shouldn’t be using generic photos.  [15:24] Email #2 feedback. [18:57] How to send emails that make sense to both your superfans and newer folks. [28:55] Email #3 feedback. [29:40] The benefits of using short, choppy copy. [34:41] Email #4 feedback. [37:23] Email #5 feedback. [40:35] Email #6 feedback. [43:34] How to pique people’s interest with a subject line. [45:16] How to sell a nonessential item in the middle of a pandemic. [47:03] How to write an email for your new subscribers. [48:49] How often Ryan sends emails to his customers. Ryan Lee Rewind Rewind Facebook Group Dave Gerhardt on Twitter The Ecommerce Marketing Show Home