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The brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares:  Why marketing should be a part of your product development. Why you need 2 offers and 2 channels to scale. How they turned an iPhone video into ad creative in a week and a half. Why being on Amazon is a no-brainer. Show Notes a Links: [4:22] How he went from the analytics side of the business to marketing. [6:41] How the Beachbody team thinks about creative. [7:51] How they’re keeping product and marketing aligned at GoodRx [9:23] Why you need to lean in hard on the channels where you’re seeing success. [11:43] Should you focus on channels one at a time?  [13:28] Why you should be calling your customers more frequently. [16:34] Direct response marketing lessons. [22:24] How he thinks about hiring. [27:40] When you should start measuring brand awareness. [33:57] How to take an iphone video to TV and streaming. [38:30] The reason brands should be on Amazon. Babak Azad on Twitter Babak’s site GoodRx Dave Gerhardt on Twitter The Ecommerce Marketing Show Home