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Nik's team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian. Let’s face it. The man knows how to make a splash with a launch. He shares: How he tests brand ideas. How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old. The 4 channels every brand needs to focus on. His favorite brands for everything from website design to social media. Show Notes a Links: [2:29] What’s changed with the brands he’s been working with since Coronavirus hit. [4:43] What it takes to get legacy retail brands set up to sell online. [6:35] The importance of amazing creative. [12:45] How to test a new brand idea with $300. [18:47] How Nik thinks about attribution. [20:13] Biggest mistake with attribution. [21:14] How he got started in DTC. [28:53] How he works with his clients. [32:32] The 4 channels you need to master. [33:49] Who to copy for SMS. [35:06] Who to copy for email. [35:59] Who crushes organic social. [36:59] Best in the YouTube game. [37:49] Best partnerships. [41:43] Best websites. [43:03] Who does a good job with influencers. Nik’s cell: 917-905-2340 Sharma Brands Nik Sharma on Twitter Dave Gerhardt on Twitter The Ecommerce Marketing Show Home Judy Empathy Wines Hydrant Not Pot Magic Spoon Resident Home Grubhub Postmates x Infatuation Louis Vuitton x Supreme Virgil Abloh x Cha Cha Matcha SeatGeek x David Dobrik Chahcha Matcha Twice Toothpaste Hello Fresh