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Jeremy specializes in helping growing ecommerce brands connect with their customers and drive sales using owned channels like text and email. On this episode, he shares: Why owned channels are so important right now. How to build hype ahead of a product launch. How to use lead magnets right now if people aren’t buying. His playbook for text message marketing. Show Notes a Links: [3:01] What are the owned channels ecommerce brands should be leveraging? [8:59] What happens when Kim Kardashian shares your products on Snapchat? [12:05] A playbook for product launches. [18:02] A great example of how ClassPass has pivoted right now. [23:46] His SMS playbook including building your list and the right way to do SMS. [25:41] 98% of texts are read in the first 3 minutes of being received. [30:24] Why the most effective way to build your list is not a discount. [33:13] How to use a launch as an opportunity to build your SMS list. The Ecommerce Marketing Show Home Messenger Mastermind (Jeremy’s Podcast) The 5 Game-Changing Marketing Lessons Scaling 8 Figure Brands Get in touch with Jeremy! Dave Gerhardt on Twitter