How To Bounce Back From This Downturn (with The Good's Jon MacDonald)
The Good is a conversion rate optimization firm that's obsessed with turning more visitors into buyers. Jon shares: The state of ecommerce amidst the COVID-19 pandemic. What to focus on if you can’t spend $ to acquire new customers right now. Quick wins for ecommerce brands to focus on. Why channels you own are king. Show Notes a Links: [8:29] How to convert the traffic you’re already getting as quickly as possible. [10:16] How to think about messaging right now. [13:43] The right way to think about discounting. [16:28] Why you should focus on your highest value customers. [17:47] How to ensure your highest-margin product pages have the highest conversion rate. [18:48] The marketing channels that are recession-proof. [24:34] How to do customer research right now. [26:15] Why you should never delete out of stock pages. The Ecommerce Marketing Show Home The Good’s State of Ecommerce Report Jon MacDonald on Twitter Dave Gerhardt on Twitter
