Coalatree's Lessons From 8 Crowdfunding Campaigns and $2M+ Raised (With J.M. Fabrizi)
J.M. Fabrizi has been part of a lot of Kickstarter campaigns at Coalatree. And they've all been overfunded (woah). So we wanted to get a behind-the-scenes peek at what they do to make it happen. He shares: Why Coalatree made the switch from retail to DTC. Why Kickstarter is ???? for introducing new products. The keys to building a successful campaign. How to keep backers engaged after they support your campaign. Show Notes a Links [1:44] The transition from 200 retail locations in 8 countries to DTC [5:24] What are the benefits of using Kickstarter? [7:30] Behind the scenes of a successful crowdfunding campaign [9:19] Why you should build a brand first [14:25] What the team looks like [18:37] Advice for your first crowdfunding campaign [23:12] How to keep the momentum going over the next several months The Ecommerce Marketing Show Home Coalatree Coalatree’s Latest Kickstarter Campaign, a shirt made of coffee grounds ☕️ 7 Keys to a Successful Crowdfunding Campaign Dave Gerhardt on Twitter
