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Evelyn Hartz is the Product Marketing Manger (/Extraordinaire) at Privy. She's been working closely on Privy Text for months. And even she was skeptical about the product at first. But she's learned a lot since the idea was first mentioned. And now she's sold. She shares: Why texting customers lets you skip the line. The text flow that worked on her as a consumer. Why text is another channel like email and your website that you own fully. Why text isn’t a replacement for your email strategy. Show Notes a Links [1:53] Why were you unsure about Privy Text at the beginning? [7:07] How do you turn skeptics into believers? [9:30] Why text is a channel you own. [11:33] Why text should be used sparingly. [13:36] Why Privy Text *not* Privy SMS? (Do you know what SMS stands for?) [15:41] Text plays. The Ecommerce Marketing Show Home Privy Text Evelyn Hartz on Twitter Dave Gerhardt on Twitter If you learned anything from this episode, let us know! Leave a review. ????