Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan)
Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares: How to test new products without pressure. How to turn slower months into growth opportunities. Tips for launching a campaign with what you already have. How they use text in the sales process. Show Notes a Links [4:02] What are the benefits of building a product before a brand? [7:32] How to map out and plan your year. [8:35] When did Valentine’s Day planning start? [10:20] Using what you already have to create a campaign. [11:38] How do you think about text vs. email? The Ecommerce Marketing Show Home VINEBOX Kenzie Hagan on Twitter Dave Gerhardt on Twitter Enjoying the show? Leave a review on Apple Podcasts :)
