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Val Geisler is the queen of onboarding teardowns, founder of Fix My Churn, and an email conversion strategist and copywriter who works with small and growing DTC brands. She's a total whiz when it comes to writing emails that'll make you more $ (and you don't have to be an expert like she is). She shares: The difference between copy and content. The basics of copywriting for ecommerce email. When and how to use text. Her dinner party email strategy. Show Notes a Links [3:20] What’s the difference between copy and content?  [4:33] Why copywriting is like parenting. [6:13] Why you need to invest in a welcome sequence. [12:41] Where most companies go wrong trying to tell their story through email. [19:33] Where do you see text and email fitting together? [26:54] What’s the ideal email flow after a customer makes their first purchase? [37:17] What’s an email most brands are sending that they shouldn’t be? The Ecommerce Marketing Show Home Val Geisler on Twitter Val Geisler on YouTube Dave Gerhardt on Twitter Fix My Churn The Boron Letters by Gary Halbert How to Talk So Kids Will Listen a Listen So Kids Will Talk Enjoying the show? Leave a review on Apple Podcasts :)