SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss
Ryan Deiss has taken email marketing, sales funnels, and creating and selling products to another level. He is the founder and CEO of DigitalMarketer which is a premier online community for anyone marketing online. Ryan and his team have invested over $15,000,000 on marketing tests, have generated tens of millions of unique visitors, sent over a billion emails, and have run over 3000 split tests.
Today, Ryan shares his marketing expertise as we talk about his book the Invisible Selling Machine which is all about email marketing and is also based on a product that supplies marketing email templates. Ryan shares how a book is a great tool to jumpstart a business and the importance of having a back end in place. He also used a unique webinar concept to test the title and write the book fast. Ryan shares how he and his editor collaborated and then how he edited everything to make sure it was in his voice. He also shares insights into marketing, writing, and being an effective entrepreneur.
You can find Ryan here:
Show Notes
[01:49] Ryan feels that books are timeless because people get it. Ryan wrote The Invisible Selling Machine because he had something to say and there weren't a lot of books about this topic.
[03:27] The book is great as media and a lead generation tool. A book isn't a business, a book jump starts a business.
[04:15] After the book Ryan had the next step which was The Invisible Selling Machine template product. The concept stands alone and that information is the foundation of the book.
[04:59] Even though he had a course on the topic, writing the book took a lot of effort. Ryan had to think through how to teach the concepts.
[06:21] Ryan created a webinar and split tested titles to get the title for the book. The webinar bullet points were on the back of the book.
[07:16] He wanted the story in the webinar to create a foundation and then share the result. Then he wrote a step by step and addressed objections and it turned out to be a good format for a book. Ryan had an editor that helped turn the webinar into the book, then Ryan rewrote a lot of it.
[10:49] How it's important for a book to stand on its own and not just be a disguised sales letter.
[15:15] The importance of turning a glance into a stare with a title and subtitle.
