Pat Flynn from the Smart Passive Income Blog and the Smart Passive Income Podcast is an entrepreneur, blogger, podcaster, speaker, author, and an all around great guy. He one of the OGs of the Internet. It doesn’t matter how many people you talk to, some of them will say they got started after listening to his podcast or reading his blog.

Pat is the author of two books. Let Go and his newest book Will It Fly. I’ve talked to him in the past before he launched his books, now it is time to take a peak on the other side  after launching his books. When Pat wrote Let It Fly he wanted to create a book about a topic that people wanted to learn about. Instead of writing what he wanted to write about. He asked questions, used surveys and polled his audience to find that correct topic. Then he went beyond this and used several methods to validate the process. Including a bold and unique process that he writes about in Will It Fly.

You can find Pat here:

Smart Passive Income

Smart Passive Income Podcast

Pat Flynn on Twitter @PatFlynn

Pat on Facebook @smartpassiveincome

Let Go by Pat Flynn

Will It Fly? Book

Show Notes

[01:49] Why Pat wrote Will It Fly. He always knew he wanted to write another book and a business book at that.

[02:29] He tried to discover what would help the most people to find a topic to write about. With surveys and conversations, he discovered that people struggled with finding a business idea.

[03:29] He also used his Ask Pat Podcast to find out what people really wanted to know.

[04:00] He also asked random people on his email list to pay him $10 to show that they would actually buy the information.  

[04:53] Fears and unknowns are what scare people when starting a business.

[05:32] Validation experiments buying AdSense ads by Tim Ferris.
[06:59] Why Pat chose to self-publish.

[08:55] The book also became a Wall Street Journal Bestseller.

[11:19] Pros and cons of self-publishing and timelines. Pat hired an accountability coach.

[12:21] He had notes all over his office and then he used rev