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Most apparel startups don’t generate 6 figures in gross profit within 1 year of launching. But then, most apparel companies aren’t run by a solo entrepreneur who until recently was balancing working on his business with a full time job at Birchbox, pursuing his MBA at NYU, working part-time as a physical trainer at Orange Theory, and playing for the Israeli National LaCrosse team. If that wasn’t enough, he’s also a photographer and videographer on the side and occasionally works with major brands to supplement his income, allowing him to reinvest most of his earnings back into growing his business.This is the incredible story of Kyle Bergman of The Great Fantastic, who has had multiple successful careers before the age of 30, and how he was able to leverage his experience as a buyer for Bloomingdales and Birchbox to launch a quickly growing brand of sweatpant overalls called Swoveralls. Listeners of this show can get a 15% off when they order on thegreatfantastic.co using the code SWOVIE15.Kyle attributes his ability to juggle so many projects at once to two main factors. His inability to sit still from the time he was a kid, and the three calendars that he uses to organize his whole life, including his daily walks around East Village to clear his mind. In this episode we walk through how the idea for Swoveralls was born, and the steps that Kyle took to validate the initial demand in the market. We also talk about how he was able to get some early traction through major press exposure with Fatherly, Thrillist, Business Insider, and the SEO traffic that followed.With each new opportunity Kyle has continued to find incredibly creative ways to grow his brand, attracting celebrities to help market his product and even producing a viral video in the process. This episode has tons of takeaways for anyone interested in launching an online retail product, or even people that are simply interested in learning how to balance multiple careers at once. See acast.com/privacy for privacy and opt-out information.