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80% of women report issues related to their period, from irregularities and inconsistencies, to debilitating pain that doesn’t seem to subside. The Founders of Food Period  (discount code THEMENTORS20) are on a mission to help women everywhere through a completely natural process called seed syncing. They’ve simplified the complicated seed consumption protocol by creating delicious energy bites that get sent to your door every month. Within just a few months, for less than the cost of a protein bar, customers have reported major improvements in their periods - all without taking any medication.This episode starts from the very beginning, when founders Britt Martin and Jenn Kim met in boarding school. They quickly developed a friendship that would last through college, where they would have long phone calls brainstorming different business ideas with the dream of starting their own company one day. That day came years later, after Britt started attending NYU to study business journalism after working in finance for years, and Jen was living in Seoul doing branding work for major clients like Facebook. The idea came from a personal problem. Britt had been diagnosed with Hodgkins Lymphoma, and after undergoing chemo her period stopped completely. In an effort to avoid putting more chemicals in her body, she sought healthy alternatives and discovered seed syncing, the process of taking a specific set of seeds at specific times every single day.Soon after her period came back, her and Jenn realized that this is something many women could benefit from. After surveying hundreds of women, they realized that a majority had some issues related to their period, validating that there could be a lot of demand for their solution. Within 2 weeks, Jenn moved from South Korea to run the business with Britt. In this episode we dive into deep detail to uncover how this business was built, from how Food Period has been able to grow completely organically with zero advertising to how the two best friends deal with conflict when making critical decisions.We also learn about their process for building out the supply chain for the business, and even dissect how they think about pricing. If you think this product can help you, you can get $20 off of your first box of Food Period by using the code THEMENTORS20 at checkout. See acast.com/privacy for privacy and opt-out information.